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Facts, Figures & Cases

23020000

Revenue added

11889787

Visitors tested

1151

Tests run

What’s behind successfully growing e-commerce?

Automagic is the result of 12 years of optimizing e-commerce brands with neuromarketing.

We started as Unravel Behavior – a neuromarketing CRO-agency from The Netherlands. 

At our successful clients we noticed two things:

  1. Continuously testing and improving your website yields a steady increase in conversion rate.
  2. The best improvements can be boiled down to psychological patterns – which you can reuse. 

Combine this with our own A/B-test software – developed in house, and Automagic was born.

+20% increase, year over year

The secret behind a growing e-commerce website is continuously testing and improving – even according to Jeff Bezos. 

This is also what we found at RCN – a Dutch e-commerce brand. 

The analytics data shows that after applying all the winning tests – and keeping everything else the same – the conversion rate steadily increases ~20% every year 🚀.